Wednesday, December 27, 2006

Library Marketing - Star Power

Sometimes it is not what you know but who you know. And if you happen to know any celebrities that have a love and passion for libraries it might not be a hard sell to get them to make a Public Service Announcement (PSA).

Deep within the ALA web site there was (is?) a campaign to support and encourage library use. Susan Sarandon and Tim Robbins appear in a PSA for library support and usage.

I can't post the videos directly, there appears to be a broadcast fee but you can go to the web page to take a look. There are well done and speak about the richness and quality of information found in libraries.

It is not a bad idea but not being able to circulate the videos kind of defeats the purpose of promoting libraries. To be fair, this appears to be an old campaign and the ALA may have seen this as a means to generate funds for the organization.

But if they decide to update the idea I hope that it would allow folks to practice a little link love.

P.S. "Link Love" is when you share a link from a blog or web site that you like and respect. Folks that know and like your blog/web site are trusting your judgment as to the quality of the link.

No comments: